藝術管理與行銷
藝術管理與行銷
本課程教學目標是提供學生以創意執行藝術市場與藝術管理，先理解藝術市場，再學習藝術管理面面觀，包括：畫廊、拍賣會、博覽會、以及藝術品的品牌化。為了配合課程，將參觀藝廊或博物館等，以理解藝術市場的實際運作。
Art Administration
This course aims to teach students to manage the art market and arts creatively, first to understand the art market, and further learn the art management aspects, including: the galleries, auctions, exhibitions, and art branding. The course is coordinated with visiting trips to the galleries or museums, etc. to allow students to understand the actual operations of art market.
